As “Merchants since 1923”, sales and marketing constitute the very essence of our company. To provide optimal care and attention to our diverse business activities and all our brands, the company is not only divided into specialized divisions but each division counts with a dedicated marketing staff of account managers, marketing coordinators, merchandisers and designers.
Our market penetration – for all practical purposes one hundred percent of the market – is second to none serving more than 700 customers on the island, both on-trade and off-trade. Leveraging cross promotions between fast-food, our retail outlets and complete geographic coverage of the wholesale market, we are proud to offer our partners an unrivaled sales and marketing organization.
Our wholesale division consists of the following portfolio’s:
- Wines & Champagnes
- Food & Non-Alcoholic Beverages
- Personal Care
Each portfolio is independently managed by a dedicated Portfolio Manager, whom in turn report to their division managers and our Chief Commercial Officer. Given the unique nature of each portfolio, they each have unique skills and specific performance targets which are based in product type, price positioning and other relevant factors. The company is a strong believer in benefits that come from synergies and economies of scale, however, portfolio specialization, and in some cases, brand specialization, has led to an efficient structure that addresses both unique and common needs of the brands we represent.